How SEO Can Give You a Boost in Clients
Whether it’s their nose or lips, most people don’t like something about themselves. It used to be that they would have to suck it up and learn to accept themselves, but now, that is not the case. With cosmetic surgery becoming more popular and affordable, there has been an increase in the demand for cosmetic doctors. This might not sound like an issue for the client, but for the doctor, it’s becoming harder and harder to find work. For them, the extra competition is not a good thing.
So, how do you get found on Google? The answer is SEO.
What is SEO?
If you have never heard of SEO, you might be wondering what it is. SEO or Search Engine Optimization is a marketing strategy used to grow visibility in a non-paid way. If a cosmetic surgeon isn’t getting many clients, it is natural to presume they aren’t making what they assumed when they entered the field. Hence, they probably don’t want to pay a ton advertising. Learning proper SEO strategies will be your best friend since many professionals don’t implement it.
Utilizing SEO on Your Website
Generic websites don’t cut it anymore. Flashy home pages and simple descriptions about your services is not going to work. Everyone has that. You need to stand out. Think about adding a blog to your website where you can use keywords from the Google Keyword Planner to drive you up the ranks. You might want to change your descriptions to include those same keywords you find in the Google planner. You can read even more on Practicebloom.
Utilizing SEO on Social Platforms
If you don’t have a social media platform, you should be creating one. Instagram is the most widely used platform for finding customers that is entirely free. In order to make Instagram work for you though, there are a few things that need to be done.
- Don’t use a generic name. For example, most surgeons list their account name as their name. This is a big no-no! No one is searching your name unless you are well known. Try entering something like this: your name | plastic surgeon. This way when someone types in “plastic surgeon,” you appear.
- Use hashtags. This sounds simple but it’s not. Most people only use the well-known hashtags, but you will get drowned in a sea of posts if you do this. Try using smaller hashtags along with the popular ones. The smaller ones around the 50K mark are niche specific, which means there is a greater chance you will be seen.